Email Marketing
Email marketing lets you stay connected with prospects and clients through personalized, impactful campaigns. Whether you’re sparking interest with new leads or strengthening relationships with your existing audience, this resource will guide you through each step with clarity and confidence.
For step-by-step guidance on specific actions, explore the linked sections below.
What You Can Do With Email
Gainfully’s email marketing tools allow you to:
- Create and send targeted email campaigns to specific audience segments
- Automate communication with drip campaigns for consistent follow-up
- Track opens, clicks, and engagement to measure campaign effectiveness
- Maintain a compliant, well-managed email strategy in line with your organization’s guidelines
Campaign Types
Individual Campaigns
Send a single, targeted email to a selected audience outside the Gainfully platform—perfect for timely updates, announcements, or offers.
Drip Campaigns
Deliver a sequence of themed, automated emails to guide your audience over time. Drip campaigns are ideal for:
- Educating prospects during their decision-making journey
- Encouraging leads to schedule a meeting
- Maintaining interest after an event
Getting Started
Here’s what you need to know to create and manage effective email marketing campaigns. Click each section to learn more:
Sending an Individual Campaign
Want to send a one-time message to your clients or prospects? This section walks you through creating, customizing, and delivering individual campaigns.
Curious about how your message performed? Learn how to access and interpret open rates, click-through rates, and other engagement metrics.
Nurture your audience over time with automated, multi-part campaigns. We’ll show you how to plan, schedule, and execute a successful drip sequence.
See how your automated campaigns are performing and find opportunities to optimize them for better engagement.
Need Help?
If you run into trouble, we’re here to help. Check out the individual pages above for troubleshooting tips, or contact our support team at [email protected] for assistance.
Updated 9 days ago