Managing Client Lists

What are Client lists?
Lists allow you to save groups of client contacts. Client contacts are people who will receive content via email outside of the Gainfully platform. You can create multiple lists including people from your existing contacts.



Building Client Lists

Send emails to clients and prospects that know who you are and will be receptive to your message. Do not purchase manufactured or third party email lists. Email addresses on these lists will have high bounce rates and may contain spam trap addresses which can lead to blacklisting by ISPs.



List Hygiene

Regularly review your lists to remove unengaged recipients. Continuing to email recipients that have not shown any interest in receiving emails leads to low engagement and deliverability issues.

What’s Next