Email Marketing

Supported Campaign Types

Gainfully supports various campaigns, depending on what your organization has approved. As a user on Gainfully, you may have the ability to send the below types of campaigns:

-Individual Campaigns & Newsletters
-Drip Campaigns

Individual Campaigns & Newsletters

Individual Campaigns consist of an email sent to a list of your clients. Email content is curated by your home office, White Glove, or in some instances, may consist of content created by you. Please see "Simple Email Campaigns" for more information on these.

Drip Campaigns

Drip Campaigns are a series of emails that are specifically curated by your home office or White Glove, depending on your subscription. They are sent to a client list at a specific time, attempting to get a client or prospect to take action or educate them on a subject.

For instance, you may run a drip campaign immediately after a seminar or webinar. You'd schedule the first email to send, and then the consecutive emails will be sent at a specific interval after the initial emails, essentially "dripping" information to the targeted audience.