Individual Campaign Reporting

To fully utilize Gainfully’s reporting capabilities, make sure you’ve enabled pop-ups and downloads in your browser. This ensures you can download detailed data about email performance.

The reporting interface allows you to:

Analyze campaign performance in depth
Target audiences more effectively
Ensure you’re delivering the right content

Main Page Reporting

The main page provides a snapshot of how your email campaigns are performing. From here, you can:

Filter by template type, status, or date sent
Search by campaign name
View drafts or previously sent campaigns

Status

There are several different statuses your campaign might have, depending on where it's at in the scheduling cycle. A walkthrough of the various statuses is below:

Completed: This campaign has been sent to the desired audiences.
Scheduled: This campaign has been scheduled for the time noted, and will be sent at that day and time.
Under Review: This campaign is under review with your compliance team. Once they approve it, the status will switch to scheduled. This is only relevant for our Nurture and Engage clients.
Rejected: This campaign has been rejected by your compliance team, or by you. We are working on any requested changes and will have it rescheduled shortly! If you have questions about this, please reach out to your account specialist or to [email protected]
Canceled: This campaign was canceled and will no longer be sent. If you have questions about this, please reach out to your account specialist or to [email protected]
Paused: This campaign has been paused due to email limits. You've likely reached out limit of emails that can be sent daily or monthly. Once the allowance resets, your campaign will resume sending.

Audience

The Audience column shows which contact lists received your campaign. While there’s no strict limit to how many lists you can include, we strongly recommend maintaining list hygiene and only emailing engaged, interested recipients.

Delivery Rate

The percentage of emails that successfully arrived in a recipient’s inbox.

Open Rate

The percentage of recipients who received and opened an email.

Click to Open Rate (CTOR):

The percentage of people who clicked a link in the email out of the people who opened the email

Campaign Summary

To see more about any specific email campaign, simply click on the row you're interested in learning about.

Here, you'll see the specific metrics for that individual email. To go back to the main reporting page, you can follow the breadcrumb trail at the top of the page, the "campaigns" section, highlighted in blue.

To learn more about how the intended audience interacted with your campaign, simply click on the blue hyperlink below each metric. For example, to learn more about who the email was delivered to, select the wording in blue that reads "148 recipients". We refer to this as our "User Actions" portal.

User Actions

Selecting a hyperlink in any of the user actions portals will populate the below modal.

To navigate this modal, simply search by name or email.