Contact Center Statuses
An overview of various statuses assigned to contacts
Understanding and properly managing contact statuses is crucial for maintaining good email deliverability and compliance.
There are three different statuses contacts within Gainfully can have.
Active:
Contacts are actively receiving your campaigns and engaging with your content. They've recently opened or clicked your emails.
Auto-Unsubscribed
Gainfully automatically assigns this status when contacts show prolonged lack of engagement (not opening or clicking emails for an extended period). This protects your sender reputation and improves deliverability. You cannot manually change this status.
Unsubscribed
Contacts who have opted out of receiving communications, either by clicking unsubscribe links in emails or being manually unsubscribed by you. You cannot change Unsubscribed contacts back to Active.
Updated about 2 months ago