Email Reporting Definitions

What's the difference between simple campaigns, newsletters, and drip campaigns?

Simple Campaigns are a single email that you can schedule to be sent at a certain time or send immediately. They typically have an end goal: either education or encouraging a client to take an action. Once the audience has read the email, that's the end of their experience.

Newsletters are monthly (unless otherwise noted) updates sent on behalf of our Nurture and Engage clients. If you're interested in learning about this service, please reach out to us at [email protected]!

Drip Campaigns are a series of emails scheduled to be sent a specific amount of time apart. The goal of this email series is typically to encourage a client to take an action, such as scheduling with you, or to educate them on a specific topic that's applicable to them. For more information on drip campaigns, please see our section specifically curated with information on them, linked here.

Main Page Reporting Statuses

When you land on the main page of email reporting, there's several terms you may or may not be familiar with. To familiarize yourself with these, please continue reading below.

Status

There are several different statuses your campaign might have, depending on where it's at in the scheduling cycle. A walk through of the various statuses is below:

• Completed: This campaign has been sent to the desired audiences.
• Scheduled: This campaign has been scheduled for the time noted, and will be sent at that day and time.
• Under Review: This campaign is under review with your compliance team. Once they approve it, the status will switch to scheduled. This is only relevant for our Nurture and Engage clients.
• Rejected: This campaign has been rejected by your compliance team, or by you. We are working on any requested changes, and will have it rescheduled shortly! If you have questions about this, please reach out to your account specialist or to [email protected].
• Canceled: This campaign was canceled and will no longer be sent. If you have questions about this, please reach out to your account specialist or to [email protected]
• Paused: This campaign has been paused due to email limits. You've likely reached out limit of emails that can be sent daily, or monthly. Once the allowance resets, your campaign will resume sending.

Audience

This denotes the contact lists that are receiving the desired email campaigns. There is no specific limit to the amount of lists that receives each campaign, but please ensure you're practicing contact list hygeine and only sending emails to engaged, interested recipients!

Delivery Rate

What percentage of the emails that were sent, were delivered to their desired inboxes?

Open Rate

What percentage of the emails that were sent, were opened?

Click to Open Rate (CTOR):

What percentage of the emails that were clicked on and opened?