Campaign Analytics

Analytics for Email Campaigns

Our email analytics provides insights into your campaign activity and can be found under All Campaigns. You can click into Opened, Clicked, or Blocked to view or download a list of users who took an action on your email.

Analytics for Social Media Sharing

The Social Analytics feature provides insights into your sharing activity and can be found inside the Campaign feature.

Please see the guide below for tips on understanding the numbers and terms you see in Social Analytics.

Analytics Guide

Channel

Cards

Summary

•Impressions: # of impressions on a specific social channel

•Connections: # of connections by the user on a specific social channel

•Shares: # of shares by the user on a specific social channel

•Content: # of impressions inside Gainfully

•Shares: # of shares for a specific card to social channels

•Views: # of views for the specific card inside Gainfully

•Impressions: # of impressions for the specific card inside Gainfully

•Impressions: total # of impressions inside Gainfully + total # of impressions from all social channels

•Connections: total # of connections inside Gainfully + total # of LinkedIn connections, Facebook connections, Twitter followers

•Shares: total # of content shares outside of Gainfully